Private E Marketplace Exclusive

Private E Marketplace has a section called Private E Marketplace Exclusive, which creates dedicated marketplace categories for special groups of sellers.
Under Private E Marketplace Exclusive, one of the major components is Start-up Runway 2.0, explained below.
Use in your Private E Marketplace: designate a special “Exclusive” catalogue of sellers/products (e.g., verified, special segment) which you highlight.
Private E Marketplace emphasises the pillars of “inclusion, usability and transparency”.
Private E Marketplace provides filters such as “MII (Make in India) compliant” and display of country of origin, local content percentage, to ensure transparency and quality. India Brand Equity Foundation + Mcommerce + 2.
Private E Marketplace’s “The SARAS Collection” is described as:
- “A pristine handcrafted collection of handicrafts, hand-loom textiles, office décor, furnishings, accessories, event souvenirs, personal hygiene and care products from top of the line SHGs in India.”

Definition:

“Startup Runway 2.0 is an opportunity for Startups to showcase their innovative products and services to Government buyers …”

Use in your Private E Marketplace:

Have a “Startup Runway” module where early/start-up sellers can register under special criteria, with perhaps lighter onboarding, highlight their innovation, etc.

The official Private E Marketplace PDF explains:

Dedicated marketplace category for all Startups (irrespective of DPIIT-certification) to list their products & services.
Relaxation of prior turnover / prior experience / Earnest Money Deposit (EMD) for Startups.
Sub-sectors included: Advanced Manufacturing & Robotics; Agtech & New Foods; AI/Big Data Analytics; AR/VR; Blockchain; CleanTech/Renewables; Consumer Electronics & Wearables; Cybersecurity; EdTech; Health & Life Sciences; Water Tech etc.